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Pretzilla
I worked with the creative team at Pretzilla to create a library of lifestyle, product, and food images to help promote their brand in print, web, and social. These images were shot at two different location shoots with a professional chef/food stylist. We captured a mixture of content showcasing the company’s pretzel buns and bites in multiple lifestyle situations. The goal was to showcase the versatility of the product - from backyard grilling or tailgating, to eating in the car on the go,  to higher end ‘fancy’ dinners and desserts. These shoots were super fun to be a part of. There was lots of experimenting from all sides, not to mention some great food to snack on throughout the days!


© CJ Foeckler    Milwaukee, WISC     custom counter